If you own a store, at times when it is not possible to visit the store and physically test your products, you can use WebAR to provide your customers with a wonderful experience so that they can try as many products as they want, anytime and anywhere. Creating this virtual store will make customers interact more with your products and as a result, you will experience a higher conversion rate in your business.
What is WebAR?
WebAR refers to web-based augmented reality that allows users to easily experience AR through their phones without having to download and install an app. This is only possible by sharing a link on your website and it is necessary for users to open the link using their smartphone’s browser. A customized link that runs on iOS and Android phones and allows users to view your store’s products in 360 degrees and try products through an augmented reality experience, wherever and whenever they want.
WebAR or AR App: Which is your choice?
Recent research shows that the usage of web-based AR (WebAR) and AR applications has been almost the same. Considering this point, the question that arises is whether the level of user interaction is better and easier with WebAR or AR applications.
WebAR is a simple and attractive solution for store sites and can be easily used on all sites with any technology used in them (WordPress, WooCommerce, etc.). The fact that there is in the discussion of WebAR is that users do not need to download and install an application on their mobile phones, and it is enough to provide them with a link or a QR code so that by running it, they can immediately experience augmented reality. But the thing is, although WebAR makes things easier for your users, don’t assume that it will fulfill everything you expect from augmented reality; Because many AR features can only be accessed using apps. In addition, it is possible to use WebAR only in Chrome and Safari browsers.
On the other hand, to use AR-based applications, users must download and install the desired application. Therefore, it is necessary to direct your users to the Play Store, and App Store, so that after installing the relevant application, they can experience the interactive and attractive AR solution that you have provided for them. As you know, forcing users to download and install an application is not a very pleasant experience.
Finally, it should be said that the choice between WebAR and AR applications is an endless and ongoing debate, and every business can choose between these two methods based on its needs. But with the help of ARmo, you can choose the best-augmented reality solution for your business; Note that what matters is the comfort of your customers.
