Augmented Reality (AR) is a technology that allows the user to insert graphics, audio and other information into the real world. It has been used in many different industries, including furniture design and architecture. It also has many potential uses in marketing, especially with products that are hard to represent or visualize in two dimensions. But AR hasn’t been used much by the carpet industry…until now!

Use new marketing

In recent years, many large and small retailers are using augmented reality (AR) technology to promote their brands and sell their products. AR is one of the technologies of the modern world that combines the real world with the virtual world.

Today, almost all major companies know the importance of AR and use AR technology as their new marketing method. AR allows customers to preview carpets and rugs in real size and check how well they fit with their space. This makes shoppers, especially online shoppers, more confident in buying, and therefore the sale of products should be made more quickly. It is obvious that this kind of use of these advanced technologies will increase interaction and improve the customer experience and as a result, increase the efficiency of businesses.

Increase your sales

One of the ways to create a pleasant shopping experience is to fully convey the information about the product and the experience of using it, in a real situation, which is not possible with many products such as carpets, due to costs and location. When customers find their favorite carpet in your store, they still have many questions and doubts, such as:

•  How does this carpet look at my home?
•  Does its color match my furniture?
•  Does it fit my space?

and tons of these hesitations lead to customers giving up on the purchase, but you can give your customers the opportunity to try any carpet they like in their space using AR before buying. By providing the opportunity to display carpets in real dimensions and designs, in customers’ homes, their doubts will be removed so that they can buy from you with full confidence and peace of mind.

Make sales easier

You can create a creative showroom using AR and help your customers easily make the best choice. Augmented reality optimizes your current sales process and saves you time and money. If you can display your products in real form through AR, you no longer need to physically lend carpets to your customers, and you will probably face fewer requests from them.

By using AR, shoppers, especially online shoppers, can buy your carpets more confidently and their satisfaction increases; Because they know that your product is perfect for their space.

Why you should use AR

Augmented Reality is proving itself to be the future of the retailing industry. According to Google, 34% of customers use AR to shop and 61% of them prefer making a purchase from shops that provide AR. Even research has shown that 40% of shoppers are willing to pay more, if they can try a product with AR before buying!

Considering the very competitive market in the carpet industry, those will be successful in this industry if they are innovative and able to provide exceptional services to their customers. If you are planning to create an unforgettable experience for your customers as one of the leading brands in the carpet industry, ARmo offers you solutions that complement your website and sales strategy to help you create more interaction with customers and generate sales opportunities.